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Enterprise Application Integration

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The future of Enterprise Application Integration (EAI) is all about the Customer Experience (CX)

 

The discipline of EA has been gradually evolving over the years to span beyond IT and to become more closely integrated and aligned with the business strategy. Several factors have contributed to this evolution:

 

  • An increased ability for business users to lead and make technology decisions without IT
  • A continued CIO view that IT strategies must be closely related to the business's strategic priorities
  • Increased management pressure on EA to demonstrate business value
  • Continued growth and emergence of several new practices and disciplines that further complicate the ecosystem i.e. social and mobile trends

 

As a result, the practice of EA has reached a tipping point where strategic initiatives are now being driven outside of IT with aspirations of driving business value, growth and transformation. This trend in the market seems to be coalescing around one initiative which stands out; the overall customer experience.

 

Executives have realized that driving business and IT initiatives focused on improving the CX results in measurable business value, growth and transformation. Take for example Amazon.com, where they deliver an outstanding customer experience from their website, to ordering, to shipping alerts on your mobile phone and been able set the standard for online retailers.

 

Contact us today and see how Opticca can help you map out and integrate key business processes to provide an exceptional  customer experience and become a truly digital enterprise.

 

 

 

 

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